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Let’s be real, we ALL have to market our businesses. Yes, word of mouth is POWERFUL and (probably the most powerful form of advertising there ever will be), but when it comes to EVERY other form of advertising, we are either paying for ads or taking advantage of organic marketing. But what should we focus on? As entrepreneurs or digital business owners, there is only so much time to DIY your marketing or only so much to spend on the marketing budget. I’m going to break down paid ads vs. organic marketing, how to use them to your advantage, the pros and cons of organic marketing or paid marketing, and what you actually need to grow your business. 

Is it possible to have an audience growth strategy and lead generation plan that doesn’t require spending a BUNCH of money on ads? Well, I’m a firm believer that it’s not only possible but kinda fun-in a weird “fit the puzzle pieces together” kind of way. If you are struggling to get your content in front of more people, whether it is growing your Instagram following, your email list, or getting more organic traffic to your website, these 7 tips (and one mindset shift) will help you grow your audience with the right people and ultimately generate more leads!