Avoid these 3 keyword research mistakes if you want more leads:

TL;DR

Listen, keyword research mistakes ARE fixable! So take heart. And just in case you’re in an UBERhurry- here’s a quick breaksdown of what you’ll learn today.
1. Using social media or pinterest keywords for website SEO
2. Using complex tools you’ll never stick with
3. Skipping a real keyword strategy altogether

Fix these, and your content can start ranking (and converting) fast. (Watch a video explaining how to avoid these mistakes here 👇🏻)

Keyword Research Mistakes That Kill Your Website Traffic

Keyword research can be one of your most powerful business tools—or a complete waste of time—depending on how you use it. If you’ve ever poured hours into keyword planning and still felt like your website traffic was crickets, you’re probably making one of these three common keyword research mistakes.

The good news? These mistakes are 100% fixable and it doesn’t take a rocket scientist to do it!

Mistake #1: Using Social Media or Pinterest Keywords for Website SEO

Not all keywords are created equal—or transferable. Just because a term gets you likes on Instagram or views on TikTok doesn’t mean it’ll bring in traffic from Google.

Here’s why failing to do platform specific keyword research bites you in the butt:
– Each platform has its own algorithm and search behavior.
– Social content is made for entertainment (helloooo mindless scroll)
– Website search is driven by intent and often leads to buying decisions.

Website SEO keywords must match how people search when they’re ready to learn, buy, or take action—not just scroll.

Mistake #2: Using Complicated or Expensive SEO Tools

I see so many business owners get overwhelmed by tools like SEMrush, Ahrefs, or Moz. And I get it, I tried those tools too because they were all I had heard about.

While powerful, they’re:
– Expensive
– Complicated
– Built for full-time SEO pros

If you’re not a data nerd with hours to spare, these platforms will sit there unused on your ever growing subsciption bill.

Instead, I recommend using Keyword Research Kickstart —a simple, budget-friendly tutorial to use Ubersuggest without the overwhelm. It’s the tool I’ve used for years, and it’s perfect for small business owners who want results without the tech overwhelm.

Mistake #3: No Keyword Research Strategy At All

Let’s be real—shiny object syndrome is a real thing in todays world.

It’s tempting to chase random content ideas or trendy phrases you see others using. But if your keywords aren’t aligned with what you actually offer and your deep why as a busienss owner, your strategy won’t generate leads. AND, it’ll confuse your audience (and Google).

Here’s how to fix that:

Start with your core offer.
Ask yourself:
– What do I want to be found for?
– What results do I deliver?
– What problems do I solve?

This is a great opportuinty to sit with the Lord in prayer. Journal. Reflect. Really go deep here!

Think of Your Content Strategy Like a Wagon Wheel

At the center of your wheel is your core keyword—the main thing you want to rank for.

The spokes? Those are your content topics.

Example:
– Core keyword: postpartum weight loss
– Spokes:
  – how to meal plan with a newborn
  – how to exercise with baby
  – how to sleep better with a newborn

Each piece of content supports your core keyword and builds search engine trust over time because they all work together and make sense!

Work through the number 1 Content Strategy Exerceise out there!

Internal Link to Related Content

If you’re working on building a consistent SEO strategy for your blog or website, be sure to check out this related post:
👉 How to Create a Simple SEO Content Strategy That Attracts Leads (#)

Ready to Fix Your Keyword Research for Good?

Avoid these keyword research mistakes, and you’ll be way ahead of most business owners. But if you want to simplify your entire process and start getting real traffic from search, don’t miss this:

Learn how to get More Leads in Less Time
It’ll show you how to cut content creation time by 75% and generate leads that actually convert.

Ready for next-level results?
Grab the Keyword Research Kickstart . In less than 1hr I’ll walk you step-by-step through finding high-converting keywords using Ubersuggest—no overwhelm, no fluff.

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