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Today’s business owners and content creators alike know that content marketing is an integral part of online marketing and running a profitable business. All across the United States and the globe, more and more individuals are trying to build a personal brand. More companies are hiring independent content creators or agencies to build brand awareness. […]

It might seem a little weird for ME, a professional copywriter, to be talking about how to write your website copy by yourself. But truth be told, I understand that not everybody can afford a professional copywriter and that is okay. The fact of the matter is you need to be able to talk about […]

I don’t often talk about “technical” SEO things such as website word count because honestly, it’s not my favorite. My jam is the blend of on-page SEO and copywriting, and making words sound like humans but still appeal to search engines. That’s the part of SEO that I love. But sometimes it’s the little foxes […]

I’m not lazy… I SWEAR that I am not. But when it comes to doing things the EASY way or the hard way, I’m gonna generally opt for the easy way (except for the fact that we have horses and I like to make most of my baked goods from scratch, but I digress). And […]

With some repeat VIP day clients coming up, I have website copy (extra) on the brain and wanted to share a few non-negotiable elements of great website copy to have on file for your brand. So I’m going to walk you through five elements of copy that I want you to have for your own […]

If you’ve been around here for more than 2.5 seconds, then you KNOW that I am a fan of doing things efficiently AND well. Like my Papa always said, “Anything worth doing is worth doing right.” BUT that doesn’t mean you have to let perfectionism creep in…there’s a difference between doing it right and being […]

In online marketing- or really any marketing these days- building, nurturing, and getting sales from your email list is of TOP priority. With the ever-changing algorithms of social media, email is THE ONE WAY you have a direct line to your people. But HOW do you build an email list? Well, the first step is […]

Blog updates are probably not something you’re thinking about, but they could be a game changer for your website’s organic traffic. One of the biggest things that came out of the latest updates for Google Core last month, is the need for people to focus more on what’s working and what’s not working. (Which by […]

One of the most important things you will hear from any marketing expert is that you need great content. But what makes great content? Well FIRST, you need a great content STRATEGY! Why? Well, because without a solid strategy, you’re just throwing spaghetti at the wall or bouncing around trying to keep up with the latest trends that may or may not actually move the needle forward for YOUR business.

Everyone is all worried and up in arms about (every) update ever. Especially the Google Core update that just happened this March. Meanwhile, I’m over here without a care in the SERPs world, armed with oodles of SEO tips! (Just in case you forgot: SERP stands for search engine result pages.) Why am I not […]