What if I told you that your blog was one of the top 3 most valuable pieces of online territory that you have? (The other two are your home page and your email list, but that is another story for another blog). And I say this to not just all business owners casually including photographers so they don’t feel left out. I’m saying this to photographers ESPECIALLY. Photographers, you need, yes I said NEED a blog for your photography business. Blogging regularly and strategically will help build your business wisely, boost your sites SEO, establish you as an expert in your field, help clients connect with you more, and lighten your client communication workload. Blogging is no longer just some cutsey habit for influencers or travel queens; it is essential for almost every business, but especially photographers. Read on and apply all these proven tips to get solid on your blogging “why” and have a baller execution plan
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Is blogging dead? Isn’t the only reason you need to blog is if you want to BE a “blogger” whatever that is? Don’t bloggers just have to post about their food and their travel all the time? I just eat regular people food and go to and from work every day. I just don’t see the value in blogging. I do NOT have time to blog. Or my personal favorite “blogging isn’t important for my industry (photography, creative, makers, travel, tourism, etc).” And I get it, blogging can seem SUPER overwhelming. Even as a writer, I remember when I first started MY blog with a sleep-eating baby propped up on her nursing pillow, the list of different methods, crazy time-consuming things all the “experts” said I needed, not to mention having to google every other word to figure out what it means. SE-What? BUT, I was determined to write valuable content to help people in the form of a blog. I knew that God was telling me to write and blog. So, I enrolled in figure-it-out-university and passed. Even more than that, along the way I’ve learned just how valuable blogging is to (almost) ANY business, and lots of tips to make it feel not overwhelming and more like a continued conversation with your dream clients.
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You’ve come up with a brilliant idea. You’ve got the catchy business name, the dream growth plan, and just KNOW this business is going to be gangbusters successful. But it’s going to take so much of your time. You’re ready to go all in. So you start formulating a plan to tell your current boss that you’re out. You’re quitting. You’re ready to live your dream and build that business. After all, YOLO (you only live once for my fellow baby grandmas out there).
But wait. Don’t throw deuces and say “bye Felicia” to the ol 9-5 yet. What if I told you that your future business (not to mention bank account) are MUCH better off if you do NOT quit your day job yet. That’s right, the girl who can go 0-60 on a dream real quick is telling you to SLOW down and DON’T quit your day job for your dream business yet.
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Ever sit down to write and just stare at the blinking curser? You know that you NEED to post content. You understand the immense value of your small business having a blog and regular, valuable social media content. But you just don’t know what to write. “I don’t have anything to say,” you think. So you throw out a pic (because you know you need to post) and some random song lyrics and pray that the algorithm throws you a bone and gets your post in front of a few people. Can I let you in on a secret? Coming up with content ideas can really be easier than you think. Here are my proven ways to never, and I do mean never run out of content ideas.
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WORDSMITH AND MARKETER SINCE KINDERGARTEN, BARREL RACER, wife, mama, AND WORSHIP LEADER
If you're ready to finally feel confident in your online words plus you really wanna work with someone who gets it (and will forever be in your corner cheering you on), then we should chat!