Is blogging dead? Isn’t the only reason you need to blog is if you want to BE a “blogger” whatever that is? Don’t bloggers just have to post about their food and their travel all the time? I just eat regular people food and go to and from work every day. I just don’t see the value in blogging. Is blogging actually worth it? Or my personal favorite “blogging isn’t important for my industry (photography, creative, makers, travel, tourism etc).”
And I get it, blogging can seem SUPER overwhelming. Even as a writer, I remember when I first started MY blog with a sleep-eating baby propped up on her nursing pillow, the list of different methods, crazy time-consuming things all the “experts” said I needed, not to mention having to google every other word to figure out what it means. SE-What? BUT, I was determined to write valuable content to help people in the form of a blog. I knew that God was telling me to write and blog. So, I enrolled in figure-it-out-university and passed. Even more than that, along the way I’ve learned just how valuable blogging is to (almost) ANY business, and lots of tips to make it feel not overwhelming and more like a continued conversation with your dream clients.
6 Reasons Why Your Business Needs a Blog
1. Blogging boosts your website’s Search Engine Optimization
To put it simply, if people cannot find you, they cannot PAY you. If the little search engine gnomes don’t find your website to be producing high value, keyword-rich FRESH content, they will direct traffic to other sites… your competitors’ sites… leaving you singing “one is the loneliest number” by yourself on the deserted island that is your website.
Don’t believe me? Check out these reports from Hubspot, DemandMetric, and Lyfemarketing
Businesses that publish regular content receive 8x more traffic
- Blogging helps reduce overall marketing spend by more than 60%
- Blogging helps in achieving 3x more leads from lyfemarketing.com
- HubSpot has found that companies that have a blog on their website earn up to 97% more inbound links.
- 80% of internet users interact with both social media sites and blogs. (DemandMetric)
- 59% of marketers find blogging valuable. (DemandMetric)
- Blogs can result in a 434% increase in indexed pages and a 97% increase in indexed links. (DemandMetric)
- Companies with blogs produce an average of 67% more leads monthly than companies that don’t blog. (DemandMetric)
- Businesses that blog get 55% more website visitors than businesses that don’t. (HubSpot)
- Marketers who prioritized blogging received 13X more ROI than companies that did not in 2019. (HubSpot)
Allow me to highlight a few of those for you, businesses who blog get 55% MORE website visitors than businesses that don’t. Blogging helps achieve 3x more leads, and 97% more inbound links. UMMMMM, hello, more foot-traffic, yes, please, sign me up for that.
2. Blogging establishes credibility in your field of expertise.
I don’t know about you, but when I am looking to spend what feels like “big money” (ok, more than $100, because I am cheap like that sometimes) I want to know that business knows what they are doing and knows what they are talking about. If I hop on over to their website and see zero valuable content, chances are good that I’m gonna move on over to their competitors’ site who DOES offer valuable tips outside of asking for my money.
Writing blogs around your area of expertise and even giving away some “free” information via a blog will do wonders for your overall know, like, trust factor with your potential clients. If potential clients know that they can get highly applicable and valuable content from you for free, then they will trust you to deliver big on your paid services as well.
3. Blogs give you something valuable to send to your email list
Have an email list (if not, you should) but you have zero clue what to write to them about? You know they probably only want to hear about what’s on your calendar for so long. Maybe you’ve convinced them to sign up with a freebie or discount and then left them hanging like Josie Grosie just waiting for their dream date (you) to come along and sweep them off their feet. Writing blogs regularly and then sharing them + additional insight, tips and tricks around the topic gives you a valuable, non-spammy, and fun way to re-connect with your email audience.
Bonus tip- sending valuable info and connection points to your email list on a regular basis helps you to stay front of mind next time they need to buy whatever it is that you sell.
4. Blogs can (and should be) strategically repurposed across multiple platforms
As a work-at-home mom of two little bitties, my life motto for everything is pretty much “work smarter, not harder”. My favorite thing about creating strategic, high-value blogs is that you can repurpose your content across multiple platforms. If I’m ever in a spot where I don’t know what to post about on social about, I can literally just scroll back through my blogs and pull some content from there. Bada Bing, Bada Boom. High-value content delivered without having to re-invent the wheel every day.
5. Blogs educate your future clients and make them easier to work with.
Have a web design business but you know that not every business is ready to work with you? Create some blog content educating potential clients on the things they need to/can do before they shell out the bucks for a custom design. Are you a photographer who gets messages from clients weekly about “I don’t know what to wear for my shoot” then create blog posts on styling for your shoots and include links to relevant ones in your client onboarding emails and or welcome packet.
6. Blogging helps you get better at communicating
Have you ever had a really difficult concept or conversation that you needed to have and your Mama (or wise internet pal Faith) told you to sit down, write out what you wanted to say, and then organize it? Let me tell you from my- Mama-is-a-genius- experience, it helps. Writing things out- even if that’s NOT your strongest means of communication- helps you get the swirling thoughts out of your head and gives you a chance to organize them in a way that will make sense to your audience.
When you sit down to write consistently, you will learn to communicate better over time. Having to plan for and structure your communication helps your brain, over time, learn to communicate more clearly and with the interest of your reader (or listener) at the forefront of your mind.
Whew, did I just blow the doors off of your “I shall never blog” tower? I sure hope so! And not just because one of the things I do for my clients is creating strategic, well written blogs (hint hint). I know the value and necessity of creating bogs for YOUR business and YOUR people- even if someone else has already written a blog on the same topic. I KNOW blogging can seem faint-on-the-floor overwhelming, but don’t let it. You don’t have to blog every day of your life to see the benefit, heck, you don’t even have to post a new blog every week (although this is my preferred schedule). Even if you create one high-value blog per month that drives website traffic, think of how far ahead you will be 1 year from now! The time, effort, and money you put into creating valuable blogs is worth it! #Sorrynotsorry to bust your bubble, but blogging is a necessity in today’s digital marketing world.