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Let’s be real, we ALL have to market our businesses. Yes, word of mouth is POWERFUL and (probably the most powerful form of advertising there ever will be), but when it comes to EVERY other form of advertising, we are either paying for ads or taking advantage of organic marketing. But what should we focus on? As entrepreneurs or digital business owners, there is only so much time to DIY your marketing or only so much to spend on the marketing budget. I’m going to break down paid ads vs. organic marketing, how to use them to your advantage, the pros and cons of organic marketing or paid marketing, and what you actually need to grow your business. 

Struggling to get online sales? Do you want your products found? You can list your products to have them found easier. Did you know you can actually get more traffic to your products (or not) based partly on how well you optimize your product SEO?  There’s a lot that goes into optimizing your products for […]

Have you fallen off the content creation wagon? Meaning the last time you created meaningful content consistently was…. You don’t even remember when? Hi <raises hand> me too. Between raising two littles, a death in the family, grieving and keeping up with client work (which I love) I simply haven’t given much time or energy […]