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Today’s business owners and content creators alike know that content marketing is an integral part of online marketing and running a profitable business. All across the United States and the globe, more and more individuals are trying to build a personal brand. More companies are hiring independent content creators or agencies to build brand awareness. […]

It might seem a little weird for ME, a professional copywriter, to be talking about how to write your website copy by yourself. But truth be told, I understand that not everybody can afford a professional copywriter and that is okay. The fact of the matter is you need to be able to talk about […]

I don’t often talk about “technical” SEO things such as website word count because honestly, it’s not my favorite. My jam is the blend of on-page SEO and copywriting, and making words sound like humans but still appeal to search engines. That’s the part of SEO that I love. But sometimes it’s the little foxes […]

I’m not lazy… I SWEAR that I am not. But when it comes to doing things the EASY way or the hard way, I’m gonna generally opt for the easy way (except for the fact that we have horses and I like to make most of my baked goods from scratch, but I digress). And […]

In online marketing- or really any marketing these days- building, nurturing, and getting sales from your email list is of TOP priority. With the ever-changing algorithms of social media, email is THE ONE WAY you have a direct line to your people. But HOW do you build an email list? Well, the first step is […]

One of the most important things you will hear from any marketing expert is that you need great content. But what makes great content? Well FIRST, you need a great content STRATEGY! Why? Well, because without a solid strategy, you’re just throwing spaghetti at the wall or bouncing around trying to keep up with the latest trends that may or may not actually move the needle forward for YOUR business.

Everyone is all worried and up in arms about (every) update ever. Especially the Google Core update that just happened this March. Meanwhile, I’m over here without a care in the SERPs world, armed with oodles of SEO tips! (Just in case you forgot: SERP stands for search engine result pages.) Why am I not […]

Are you dealing with a little (or a lot) of content creation stress? Are you struggling to create engaging content that gets seen while maintaining any semblance of work-life balance? You are not the only one! In today’s market, content marketing is PART OF THE JOB.  As any kind of business owner or entrepreneur can […]

Want a successful blog? Me too, pal. Me too. I have a lot of things on my plate and zero time to waste fiddle farting around with… well anything, but especially blogging tips that don’t work. And while we (read, me) are all tempted to skip the foundational stuff- let me remind you– it doesn’t […]

Let’s be real, we ALL have to market our businesses. Yes, word of mouth is POWERFUL and (probably the most powerful form of advertising there ever will be), but when it comes to EVERY other form of advertising, we are either paying for ads or taking advantage of organic marketing. But what should we focus on? As entrepreneurs or digital business owners, there is only so much time to DIY your marketing or only so much to spend on the marketing budget. I’m going to break down paid ads vs. organic marketing, how to use them to your advantage, the pros and cons of organic marketing or paid marketing, and what you actually need to grow your business.