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I’m not lazy… I SWEAR that I am not. But when it comes to doing things the EASY way or the hard way, I’m gonna generally opt for the easy way (except for the fact that we have horses and I like to make most of my baked goods from scratch, but I digress). And […]

I’m not lazy… I SWEAR that I am not. But when it comes to doing things the EASY way or the hard way, I’m gonna generally opt for the easy way (except for the fact that we have horses and I like to make most of my baked goods from scratch, but I digress). And […]

In online marketing- or really any marketing these days- building, nurturing, and getting sales from your email list is of TOP priority. With the ever-changing algorithms of social media, email is THE ONE WAY you have a direct line to your people. But HOW do you build an email list? Well, the first step is […]

In online marketing- or really any marketing these days- building, nurturing, and getting sales from your email list is of TOP priority. With the ever-changing algorithms of social media, email is THE ONE WAY you have a direct line to your people. But HOW do you build an email list? Well, the first step is […]

One of the most important things you will hear from any marketing expert is that you need great content. But what makes great content? Well FIRST, you need a great content STRATEGY! Why? Well, because without a solid strategy, you’re just throwing spaghetti at the wall or bouncing around trying to keep up with the latest trends that may or may not actually move the needle forward for YOUR business.

One of the most important things you will hear from any marketing expert is that you need great content. But what makes great content? Well FIRST, you need a great content STRATEGY! Why? Well, because without a solid strategy, you’re just throwing spaghetti at the wall or bouncing around trying to keep up with the latest trends that may or may not actually move the needle forward for YOUR business.

Everyone is all worried and up in arms about (every) update ever. Especially the Google Core update that just happened this March. Meanwhile, I’m over here without a care in the SERPs world, armed with oodles of SEO tips! (Just in case you forgot: SERP stands for search engine result pages.) Why am I not […]

Everyone is all worried and up in arms about (every) update ever. Especially the Google Core update that just happened this March. Meanwhile, I’m over here without a care in the SERPs world, armed with oodles of SEO tips! (Just in case you forgot: SERP stands for search engine result pages.) Why am I not […]

Are you dealing with a little (or a lot) of content creation stress? Are you struggling to create engaging content that gets seen while maintaining any semblance of work-life balance? You are not the only one! In today’s market, content marketing is PART OF THE JOB.  As any kind of business owner or entrepreneur can […]

Are you dealing with a little (or a lot) of content creation stress? Are you struggling to create engaging content that gets seen while maintaining any semblance of work-life balance? You are not the only one! In today’s market, content marketing is PART OF THE JOB.  As any kind of business owner or entrepreneur can […]

Want a successful blog? Me too, pal. Me too. I have a lot of things on my plate and zero time to waste fiddle farting around with… well anything, but especially blogging tips that don’t work. And while we (read, me) are all tempted to skip the foundational stuff- let me remind you– it doesn’t […]

Want a successful blog? Me too, pal. Me too. I have a lot of things on my plate and zero time to waste fiddle farting around with… well anything, but especially blogging tips that don’t work. And while we (read, me) are all tempted to skip the foundational stuff- let me remind you– it doesn’t […]

Let’s be real, we ALL have to market our businesses. Yes, word of mouth is POWERFUL and (probably the most powerful form of advertising there ever will be), but when it comes to EVERY other form of advertising, we are either paying for ads or taking advantage of organic marketing. But what should we focus on? As entrepreneurs or digital business owners, there is only so much time to DIY your marketing or only so much to spend on the marketing budget. I’m going to break down paid ads vs. organic marketing, how to use them to your advantage, the pros and cons of organic marketing or paid marketing, and what you actually need to grow your business. 

Let’s be real, we ALL have to market our businesses. Yes, word of mouth is POWERFUL and (probably the most powerful form of advertising there ever will be), but when it comes to EVERY other form of advertising, we are either paying for ads or taking advantage of organic marketing. But what should we focus on? As entrepreneurs or digital business owners, there is only so much time to DIY your marketing or only so much to spend on the marketing budget. I’m going to break down paid ads vs. organic marketing, how to use them to your advantage, the pros and cons of organic marketing or paid marketing, and what you actually need to grow your business. 

Not getting traffic to your website? Could it be that you built your website on the wrong platform? While I KNOW there are SOO many website platforms out there (and more all the time), I also know that if you’re building on the wrong website platform- then you are working too hard! I get asked “What’s the best website platform” for great SEO fairly often. After years of research and lots of trial and error on my part, I’ve figured out the best website platform that works WITH your SEO strategy, and is pretty to boot.

Not getting traffic to your website? Could it be that you built your website on the wrong platform? While I KNOW there are SOO many website platforms out there (and more all the time), I also know that if you’re building on the wrong website platform- then you are working too hard! I get asked “What’s the best website platform” for great SEO fairly often. After years of research and lots of trial and error on my part, I’ve figured out the best website platform that works WITH your SEO strategy, and is pretty to boot.

As a professional website copywriter and wordsmith by nature, I have tried out my fair share of website copy tools. And while I DO love me a worthwhile subscription and paid time with an expert, the truth is, some of the best website copy tools are free and easy to access!

As a professional website copywriter and wordsmith by nature, I have tried out my fair share of website copy tools. And while I DO love me a worthwhile subscription and paid time with an expert, the truth is, some of the best website copy tools are free and easy to access!

When was the last time you looked at your website copy with fresh eyes? As a professional website copywriter and SEO consultant, I spend a ridiculous amount of time looking at websites and evaluating them to make changes/improvements. And let me tell you, there are some VERY costly and COMMON mistakes happening out there.

When was the last time you looked at your website copy with fresh eyes? As a professional website copywriter and SEO consultant, I spend a ridiculous amount of time looking at websites and evaluating them to make changes/improvements. And let me tell you, there are some VERY costly and COMMON mistakes happening out there.