As a professional website copywriter and content strategist, I often see so many amazing small businesses with fantastic products and a heart of gold to serve their customers, but their homepage copy is costing them SO many sales simply because they are missing 1 or all of these 5 things every homepage needs.

Ever sit down to write and just stare at the blinking curser? You know that you NEED to post content. You understand the immense value of your small business having a blog and regular, valuable social media content. But you just don’t know what to write. “I don’t have anything to say,” you think. So you throw out a pic (because you know you need to post) and some random song lyrics and pray that the algorithm throws you a bone and gets your post in front of a few people. Can I let you in on a secret? Coming up with content ideas can really be easier than you think. Here are my proven ways to never, and I do mean never run out of content ideas.

Click through a few of your favorite influencers bios to read the about page on their website and I can almost promise you that you will find something like this: “Coffee is my love language” and you can always find me cuddling with my pups” and then to be regaled with a long story about why they got into XYZ industry and cute photos of them. Great. Now you know their Starbucks order…. Which is fine… IF they (and you) also include these 3 vital things that MOST small business owners are missing on their about page.