Learn the STEP by STEP guide to create a content strategy that’s great for SEO and lead generation that doesn’t suck the life out of you.

I bet you’re thinking I’m going to pitch some new website, software, or even a coaching service. And while coming up with content topics and titles is DEF one of my secret superpowers, lol, that’s not where this is going.

Now I’ll be the FIRST to tell you that there are some amazing websites and tools out there that will generate content topics based on a keyword that you enter or on other topic ideas.

But this is not that.

Nope.

This is a SUPER simple but HIGHLY effective tip to always have high-quality content ideas on hand when you need to create content.

Question: Have you actually sat down to create a content strategy for your business? If you’re like most hustlers trying to build a business, maybe work another job, and still have a LIFE, the answer is probably no. One of the biggest mistakes I see small business owners making is creating content with no real […]

Let’s talk content pillars. Some call them content topics or content buckets. They are all the same thing, just different names. I wrote recently about why you need an actual content strategy instead of just throwing spaghetti at the wall and hoping it sticks. And having the right content pillars for your business is a […]

We hear it again and again and again in literally any business-building podcast. “Content is King” “Great content is where the money is at” blah blah blah. I mean, that’s cool and all. But WHY? and better yet HOWWWWW are you as a business owner who (I’m just guessing) is already busting your hind end […]

Should I hire a blog writer? What should I expect from a blog writer? Is hiring a blog writer worth my investment? These are all, ALL good questions that you should have answers to before you shell out cash. I truly do believe that most business owners need to do these 5 things before they hire a blog writer.

See, here’s the thing, not everyone processes things best by writing. Contrary to what your high school English teacher told you, not everyone gets to be a natural writer just by writing more. Some people are natural-born talker-outers! Meaning this: you need to verbalize something to process it. But how do you verbalize something effectively? How do you best talk out your content? Well, allow me to teach you.

What if I told you that your blog was one of the top 3 most valuable pieces of online territory that you have? (The other two are your home page and your email list, but that is another story for another blog). And I say this to not just all business owners casually including photographers so they don’t feel left out. I’m saying this to photographers ESPECIALLY. Photographers, you need, yes I said NEED a blog for your photography business. Blogging regularly and strategically will help build your business wisely, boost your sites SEO, establish you as an expert in your field, help clients connect with you more, and lighten your client communication workload. Blogging is no longer just some cutsey habit for influencers or travel queens; it is essential for almost every business, but especially photographers. Read on and apply all these proven tips to get solid on your blogging “why” and have a baller execution plan

Is blogging dead? Isn’t the only reason you need to blog is if you want to BE a “blogger” whatever that is? Don’t bloggers just have to post about their food and their travel all the time? I just eat regular people food and go to and from work every day. I just don’t see the value in blogging.  I do NOT have time to blog. Or my personal favorite “blogging isn’t important for my industry (photography, creative, makers, travel, tourism, etc).” And I get it, blogging can seem SUPER overwhelming. Even as a writer, I remember when I first started MY blog with a sleep-eating baby propped up on her nursing pillow, the list of different methods, crazy time-consuming things all the “experts” said I needed, not to mention having to google every other word to figure out what it means. SE-What? BUT, I was determined to write valuable content to help people in the form of a blog. I knew that God was telling me to write and blog. So, I enrolled in figure-it-out-university and passed. Even more than that, along the way I’ve learned just how valuable blogging is to (almost) ANY business, and lots of tips to make it feel not overwhelming and more like a continued conversation with your dream clients.