SEO is kinda my business. I’m always trying to learn more about SEO, so when I saw this article about SEO statistics, I had to check it out. This article looks at SEO trends for 2023. These top SEO statistics should be applied to your business because how you plan to use these statistics can change your marketing. I’m going to go over how you need to use these trends for your online marketing. Here is a link to the article I read, I’d definitely go give it a read.
Here are 7 SEO statistics you can practically apply to your business.
1. 68% of online experiences begin with a search engine
D’uh, right? So make sure your keywords will get you found!
2. 0.63% of Google searches click on results from the second page
What does this mean? Well, we all know it’s hard to rank on the first page of a search. Unless you have a gazillion dollars, it ain’t happening easily. This is why you need to build your SEO strategy around the searches you can rank for and rank on the first page.
3. 53.3% of all website traffic comes from organic search
So many people want you to put money into ads. However, most people scroll past these ads. I know I do 90% of the time. The most important takeaway from this statistic is that organic marketing matters. No budget doesn’t mean you can’t build leads.
4. 92.96% of global traffic comes from Google Search, Google Images, and Google Maps.
Okay, we all know there are different search engines out there. When it comes down to creating your SEO strategy, you need to create this strategy with Google in mind. I mean come on, Google is used as a verb when we talk about searching online: “I’ll Google it!” It doesn’t matter how you feel about Google, shen it comes to generating leads for your website you need to do this with Google in mind.
5. SEO drives 1,000%+ more traffic than organic social media
Hallelujah! Can we just pause and say “Thank you, Jesus!” Don’t get me wrong, it’s not that I don’t like social media. But your SEO efforts will drive more traffic to your website than to social media. Why? Well, when people are searching for something online it’s usually because they are trying to find a solution to a problem. When you jump on social media, it’s usually to zonk out. I’m not saying to disregard advertising on social media. I’m just saying that working on SEO, well, works.
6. 60% of marketers say that inbound (SEO, blog content, etc.) is their highest quality source of leads
People are searching for solutions to problems. They are serious about their search and will probably be spending money.
7. SEO leads have a 14.6% close rate
This one is important. When an interested buyer does a search and finds you, it means they will most likely buy from you. You need to create content around what you want people to buy from you.
Level Up Your SEO
I hope you found these SEO statistics as interesting as I did! These statistics can help you and your business, no matter your budget. These are all steps you need to be doing to up your SEO level, and I hope you found some SEO friendly marketing strategies for your business.