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One of the most important things you will hear from any marketing expert is that you need great content. But what makes great content? Well FIRST, you need a great content STRATEGY! Why? Well, because without a solid strategy, you’re just throwing spaghetti at the wall or bouncing around trying to keep up with the latest trends that may or may not actually move the needle forward for YOUR business.

One of the most important things you will hear from any marketing expert is that you need great content. But what makes great content? Well FIRST, you need a great content STRATEGY! Why? Well, because without a solid strategy, you’re just throwing spaghetti at the wall or bouncing around trying to keep up with the latest trends that may or may not actually move the needle forward for YOUR business.

Are you dealing with a little (or a lot) of content creation stress? Are you struggling to create engaging content that gets seen while maintaining any semblance of work-life balance? You are not the only one! In today’s market, content marketing is PART OF THE JOB.  As any kind of business owner or entrepreneur can […]

Are you dealing with a little (or a lot) of content creation stress? Are you struggling to create engaging content that gets seen while maintaining any semblance of work-life balance? You are not the only one! In today’s market, content marketing is PART OF THE JOB.  As any kind of business owner or entrepreneur can […]

I bet you’re thinking I’m going to pitch some new website, software, or even a coaching service. And while coming up with content topics and titles is DEF one of my secret superpowers, lol, that’s not where this is going.

Now I’ll be the FIRST to tell you that there are some amazing websites and tools out there that will generate content topics based on a keyword that you enter or on other topic ideas.

But this is not that.

Nope.

This is a SUPER simple but HIGHLY effective tip to always have high-quality content ideas on hand when you need to create content.

I bet you’re thinking I’m going to pitch some new website, software, or even a coaching service. And while coming up with content topics and titles is DEF one of my secret superpowers, lol, that’s not where this is going.

Now I’ll be the FIRST to tell you that there are some amazing websites and tools out there that will generate content topics based on a keyword that you enter or on other topic ideas.

But this is not that.

Nope.

This is a SUPER simple but HIGHLY effective tip to always have high-quality content ideas on hand when you need to create content.

Question: Have you actually sat down to create a content strategy for your business? If you’re like most hustlers trying to build a business, maybe work another job, and still have a LIFE, the answer is probably no. One of the biggest mistakes I see small business owners making is creating content with no real […]

Question: Have you actually sat down to create a content strategy for your business? If you’re like most hustlers trying to build a business, maybe work another job, and still have a LIFE, the answer is probably no. One of the biggest mistakes I see small business owners making is creating content with no real […]

Let’s talk content pillars. Some call them content topics or content buckets. They are all the same thing, just different names. I wrote recently about why you need an actual content strategy instead of just throwing spaghetti at the wall and hoping it sticks. And having the right content pillars for your business is a […]

Let’s talk content pillars. Some call them content topics or content buckets. They are all the same thing, just different names. I wrote recently about why you need an actual content strategy instead of just throwing spaghetti at the wall and hoping it sticks. And having the right content pillars for your business is a […]

See, here’s the thing, not everyone processes things best by writing. Contrary to what your high school English teacher told you, not everyone gets to be a natural writer just by writing more. Some people are natural-born talker-outers! Meaning this: you need to verbalize something to process it. But how do you verbalize something effectively? How do you best talk out your content? Well, allow me to teach you.

See, here’s the thing, not everyone processes things best by writing. Contrary to what your high school English teacher told you, not everyone gets to be a natural writer just by writing more. Some people are natural-born talker-outers! Meaning this: you need to verbalize something to process it. But how do you verbalize something effectively? How do you best talk out your content? Well, allow me to teach you.

As a professional website copywriter and content strategist, I often see so many amazing small businesses with fantastic products and a heart of gold to serve their customers, but their homepage copy is costing them SO many sales simply because they are missing 1 or all of these 5 things every homepage needs.

As a professional website copywriter and content strategist, I often see so many amazing small businesses with fantastic products and a heart of gold to serve their customers, but their homepage copy is costing them SO many sales simply because they are missing 1 or all of these 5 things every homepage needs.

What if I told you that your blog was one of the top 3 most valuable pieces of online territory that you have? (The other two are your home page and your email list, but that is another story for another blog). And I say this to not just all business owners casually including photographers so they don’t feel left out. I’m saying this to photographers ESPECIALLY. Photographers, you need, yes I said NEED a blog for your photography business. Blogging regularly and strategically will help build your business wisely, boost your sites SEO, establish you as an expert in your field, help clients connect with you more, and lighten your client communication workload. Blogging is no longer just some cutsey habit for influencers or travel queens; it is essential for almost every business, but especially photographers. Read on and apply all these proven tips to get solid on your blogging “why” and have a baller execution plan

What if I told you that your blog was one of the top 3 most valuable pieces of online territory that you have? (The other two are your home page and your email list, but that is another story for another blog). And I say this to not just all business owners casually including photographers so they don’t feel left out. I’m saying this to photographers ESPECIALLY. Photographers, you need, yes I said NEED a blog for your photography business. Blogging regularly and strategically will help build your business wisely, boost your sites SEO, establish you as an expert in your field, help clients connect with you more, and lighten your client communication workload. Blogging is no longer just some cutsey habit for influencers or travel queens; it is essential for almost every business, but especially photographers. Read on and apply all these proven tips to get solid on your blogging “why” and have a baller execution plan

Is blogging dead? Isn’t the only reason you need to blog is if you want to BE a “blogger” whatever that is? Don’t bloggers just have to post about their food and their travel all the time? I just eat regular people food and go to and from work every day. I just don’t see the value in blogging.  I do NOT have time to blog. Or my personal favorite “blogging isn’t important for my industry (photography, creative, makers, travel, tourism, etc).” And I get it, blogging can seem SUPER overwhelming. Even as a writer, I remember when I first started MY blog with a sleep-eating baby propped up on her nursing pillow, the list of different methods, crazy time-consuming things all the “experts” said I needed, not to mention having to google every other word to figure out what it means. SE-What? BUT, I was determined to write valuable content to help people in the form of a blog. I knew that God was telling me to write and blog. So, I enrolled in figure-it-out-university and passed. Even more than that, along the way I’ve learned just how valuable blogging is to (almost) ANY business, and lots of tips to make it feel not overwhelming and more like a continued conversation with your dream clients.

Is blogging dead? Isn’t the only reason you need to blog is if you want to BE a “blogger” whatever that is? Don’t bloggers just have to post about their food and their travel all the time? I just eat regular people food and go to and from work every day. I just don’t see the value in blogging.  I do NOT have time to blog. Or my personal favorite “blogging isn’t important for my industry (photography, creative, makers, travel, tourism, etc).” And I get it, blogging can seem SUPER overwhelming. Even as a writer, I remember when I first started MY blog with a sleep-eating baby propped up on her nursing pillow, the list of different methods, crazy time-consuming things all the “experts” said I needed, not to mention having to google every other word to figure out what it means. SE-What? BUT, I was determined to write valuable content to help people in the form of a blog. I knew that God was telling me to write and blog. So, I enrolled in figure-it-out-university and passed. Even more than that, along the way I’ve learned just how valuable blogging is to (almost) ANY business, and lots of tips to make it feel not overwhelming and more like a continued conversation with your dream clients.

You’ve come up with a brilliant idea. You’ve got the catchy business name, the dream growth plan, and just KNOW this business is going to be gangbusters successful. But it’s going to take so much of your time. You’re ready to go all in. So you start formulating a plan to tell your current boss that you’re out. You’re quitting. You’re ready to live your dream and build that business. After all, YOLO (you only live once for my fellow baby grandmas out there).

But wait. Don’t throw deuces and say “bye Felicia” to the ol 9-5 yet. What if I told you that your future business (not to mention bank account) are MUCH better off if you do NOT quit your day job yet. That’s right, the girl who can go 0-60 on a dream real quick is telling you to SLOW down and DON’T quit your day job for your dream business yet.

You’ve come up with a brilliant idea. You’ve got the catchy business name, the dream growth plan, and just KNOW this business is going to be gangbusters successful. But it’s going to take so much of your time. You’re ready to go all in. So you start formulating a plan to tell your current boss that you’re out. You’re quitting. You’re ready to live your dream and build that business. After all, YOLO (you only live once for my fellow baby grandmas out there).

But wait. Don’t throw deuces and say “bye Felicia” to the ol 9-5 yet. What if I told you that your future business (not to mention bank account) are MUCH better off if you do NOT quit your day job yet. That’s right, the girl who can go 0-60 on a dream real quick is telling you to SLOW down and DON’T quit your day job for your dream business yet.