Ever sit down to write and just stare at the blinking curser? You know that you NEED to post content. You understand the immense value of your small business having a blog and regular, valuable social media content. But you just don’t know what to write. “I don’t have anything to say,” you think. So you throw out a pic (because you know you need to post) and some random song lyrics and pray that the algorithm throws you a bone and gets your post in front of a few people. Can I let you in on a secret? Coming up with content ideas can really be easier than you think. Here are my proven ways to never, and I do mean never run out of content ideas.
Make sure to Pin this post so you have it for later when your brain, errrr, checks out for the day.
11 Tips to Never Run Out of Content Ideas
1. Keep a running list of ideas on a note or google doc.
If you get nothing else from this post, please, please PLEASE start a Master Content List. I keep mine broken down into the different topics that I write about to keep things a little more organized and run smoother when it’s time to plan out my content for the month.
When something sparks your interest or you have an idea, write it down immediately. Take advantage of the times when you are feeling inspired or creative.
2. What little things have you learned in the last year, 5 years?
Think back to you and your process 1 year ago, 5 years ago. I promise you that there are some gold mine tips and tricks that you have learned along the way to share with others.
3. What questions do you get asked?
What do your clients ask you about all the time? What do you wish they knew? This is an awesome place to start crafting content and establishing yourself as an expert in your area.
4. Poll your existing audience
Seriously, ASK the people what they want! It’s easy, its free, AND it’s effective market research.
5. Ask those closest to you what you “get” better than others.
We don’t always recognize our greatest strengths. Ask someone who knows you well what you excel at, what perspective do you have that not everyone shares? That could be a great part of your “secret sauce” in connecting with your audience.
6. Look back at previous client communications, what questions have you answered?
What emails are you always getting? Are there reoccurring questions that you could build a blog around or even a lead magnet/freebie/list builder around?
7. Look back through your past, most popular content
What has been successful? Consider updating and revamping what’s working. Maybe go deeper on one point or tip that you’ve shared in a previous post. Consider approaching the topic from a different angle or using slightly different language.
8. Refresh older content that could use updating.
Have a great “my favorite apps” post from a year ago? Are these still the same apps and processes that you’re using or have they changed as you’ve grown? Refresh that content and share it in a new light.
Seriously, this could be some of the best money that you spend. When I get to sit down with my clients and do a content strategy session, they walk away with not only tons of ideas for content, but a plan to reach their ideal people. It might take a little bit of time and money, but you’ll walk away with a content strategy that you can feel confident in and connect with more ideal clients.
Ready to Finally Feel Confident in Your Content Strategy?
10. Have a business bestie coffee date.
Have a friend who is in business and just gets you? Schedule a coffee date occasionally to bounce ideas off each other and add to your master content list. You could even take turns featuring each other to expand your audience reach.
11. What do you wish someone had told you about business, life, relationships, tech tips, etc 1, 5, 10 years ago?
Some of the best tips and advice come up when you just start thinking of the younger version of you. What do you wish you had known? What would have spared you pain, heartache, wasted money? There is always someone behind you in your journey that you can reach back and help with your experience.
As you can probably guess, I have more content ideas than I have time to type out, lol. But when you use this approach to never run out of content ideas, I bet that you too will be bursting at the seams with new ideas for content that connects you with your ideal customer. Seriously, don’t let content creation stress you out one second longer. It doesn’t have to be stressful. In fact, I think that you can eventually get to the point that you look forward to content creation days!