Are you tired of relying on social media to market your business? Are you ready to get off the hamster wheel of never-ending content creation with no end in sight and only minimal results? What if I told you there is a better way? Learn how an effective SEO strategy can be a game-changer. I’ll show you how to make the shift from social media-focused marketing to SEO-focused marketing with these 3 simple mindset shifts.
Now, don’t get upset! I’m not saying that you need to leave social media completely. If you get a lot of traction on social media, you can slowly pivot, but you need the right mindset to move from a social media-focused strategy to an SEO strategy.
Why Mindset Shifts, Faith?
What you think about matters! It matters for your success in life and in business, which is also God’s calling! What you think affects every aspect of your life. So, let’s think about how to shift your midset around your marketing.
Let’s talk mindset shifts for a successful SEO strategy.
1. You’re Not Starting Over – You’re Just Reframing How You Work
Whatever you learned with social media marketing translates to SEO marketing. You’re not abandoning ship! You’re reframing! Think sustainable instead of short-term-immediate gratification.
2. An Effective SEO Strategy Is More of a Long-Game-Sustainable Strategy
You won’t see immediate gratification like hearts, emojis, and likes the way you would with social media. Social media is instant, whereas using effective SEO is more of a long-term sustainable strategy. However, after a few hours, social media posts are long gone in terms of bringing in traffic, but blogs still bring traffic to my website months, even years, after they’ve been published.
You’ll be doing more work on the front end but don’t stress. It is so much more sustainable. Work smarter, not harder!
3. Think more “problem solving” than entertainment
Unfortunately for businesses, people go on social media to be entertained. For an effective SEO strategy, you really have to change your approach to one of problem-solving over the “must entertain” aspect of a successful social media strategy.
Think about your ideal client’s issues and how you are going to help them. Rather than just consuming your content to be entertained, when you capitalize on SEO combined with a great content strategy, you can generate leads from people who find you and have the intention of getting their problem solved.
So, there you have it. Not scary, right? 3 Mindset shifts to change your marketing for a successful SEO strategy. When done right, your leads from an effective SEO strategy are way “hotter” than social media!