Question: Have you actually sat down to create a content strategy for your business? If you’re like most hustlers trying to build a business, maybe work another job, and still have a LIFE, the answer is probably no. One of the biggest mistakes I see small business owners making is creating content with no real […]

Ever had this scenario when you have to talk about your business? “So nice to meet you! What do you do for a living.” She says with a smile on her face. “Oh… uh…. I (awkwardly stammer) I just have a little business using social media,” you finally say. “Dangit, why do I always blow […]

I had two separate conversations with VERY talented and capable friends in the same week. Both of them were struggling to overcome imposter syndrome. Both of them were experienced, knowledgeable, and ready to start earning good money in their field… But both of them were struggling with feeling like an imposter. And I won’t lie, […]

Let’s talk content pillars. Some call them content topics or content buckets. They are all the same thing, just different names. I wrote recently about why you need an actual content strategy instead of just throwing spaghetti at the wall and hoping it sticks. And having the right content pillars for your business is a […]

We hear it again and again and again in literally any business-building podcast. “Content is King” “Great content is where the money is at” blah blah blah. I mean, that’s cool and all. But WHY? and better yet HOWWWWW are you as a business owner who (I’m just guessing) is already busting your hind end […]

Have you ever struggled to believe in yourself and your ability? Do you have a dream that you just CAN NOT seem to be able to pursue? Maybe it feels like it’s just not the right time. Maybe it feels like you don’t have the right resources. Shoot, maybe it even feels like you’re just […]

Have you fallen off the content creation wagon? Meaning the last time you created meaningful content consistently was…. You don’t even remember when? Hi <raises hand> me too. Between raising two littles, a death in the family, grieving and keeping up with client work (which I love) I simply haven’t given much time or energy […]

Let’s talk spiritual growth goals for the New Year! I legit remember at the beginning of every new year when we were serving in youth ministry, the Youth Pastor would talk about goals. And pretty much without fail, every kid (and most adults) would come back with “grow closer to God” as one of their New Years Resolutions. Which is cool… but there are really 2 major problems with this approach. First of all, it’s a very vague goal, and as with any goal, if there’s no strategy behind that, it’s not very likely to happen. Also, spiritual growth goals are not easy to measure, like a weight loss goal or a savings goal, so it takes more intentionality and reflection to track progress.

Is writing your website copy intimidating? (P.S. your website copy is all the words on your website designed to sell- basically everything except your blog) Does even the thought of having to string together your all-important homepage copy make you break out into a cold sweat? Or maybe you didn’t give It much though and […]