Learn the STEP by STEP guide to create a content strategy that’s great for SEO and lead generation that doesn’t suck the life out of you.

If you are like, ummm ALL business owners, if you want to increase your revenue then you either need to sell more products, book more clients, or increase your prices. And contrary to many business coaches, I do NOT think that raising prices or even doubling prices is the fix to your problems. Sometimes, we […]

Question: Have you actually sat down to create a content strategy for your business? If you’re like most hustlers trying to build a business, maybe work another job, and still have a LIFE, the answer is probably no. One of the biggest mistakes I see small business owners making is creating content with no real […]

Let’s talk content pillars. Some call them content topics or content buckets. They are all the same thing, just different names. I wrote recently about why you need an actual content strategy instead of just throwing spaghetti at the wall and hoping it sticks. And having the right content pillars for your business is a […]

We hear it again and again and again in literally any business-building podcast. “Content is King” “Great content is where the money is at” blah blah blah. I mean, that’s cool and all. But WHY? and better yet HOWWWWW are you as a business owner who (I’m just guessing) is already busting your hind end […]

Have you fallen off the content creation wagon? Meaning the last time you created meaningful content consistently was…. You don’t even remember when? Hi <raises hand> me too. Between raising two littles, a death in the family, grieving and keeping up with client work (which I love) I simply haven’t given much time or energy […]

Let’s talk about repurposing your blog content. If you are like most small business owners, content creation stresses you out. What do you write about? How often should you post? And then once you finally DO create something and hit publish, you are just onto the next thing. Content creation can EASILY feel like a […]

See, here’s the thing, not everyone processes things best by writing. Contrary to what your high school English teacher told you, not everyone gets to be a natural writer just by writing more. Some people are natural-born talker-outers! Meaning this: you need to verbalize something to process it. But how do you verbalize something effectively? How do you best talk out your content? Well, allow me to teach you.

What if I told you that your blog was one of the top 3 most valuable pieces of online territory that you have? (The other two are your home page and your email list, but that is another story for another blog). And I say this to not just all business owners casually including photographers so they don’t feel left out. I’m saying this to photographers ESPECIALLY. Photographers, you need, yes I said NEED a blog for your photography business. Blogging regularly and strategically will help build your business wisely, boost your sites SEO, establish you as an expert in your field, help clients connect with you more, and lighten your client communication workload. Blogging is no longer just some cutsey habit for influencers or travel queens; it is essential for almost every business, but especially photographers. Read on and apply all these proven tips to get solid on your blogging “why” and have a baller execution plan