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One of the most important things you will hear from any marketing expert is that you need great content. But what makes great content? Well FIRST, you need a great content STRATEGY! Why? Well, because without a solid strategy, you’re just throwing spaghetti at the wall or bouncing around trying to keep up with the latest trends that may or may not actually move the needle forward for YOUR business.

Are you dealing with a little (or a lot) of content creation stress? Are you struggling to create engaging content that gets seen while maintaining any semblance of work-life balance? You are not the only one! In today’s market, content marketing is PART OF THE JOB.  As any kind of business owner or entrepreneur can […]

Let’s be real, we ALL have to market our businesses. Yes, word of mouth is POWERFUL and (probably the most powerful form of advertising there ever will be), but when it comes to EVERY other form of advertising, we are either paying for ads or taking advantage of organic marketing. But what should we focus on? As entrepreneurs or digital business owners, there is only so much time to DIY your marketing or only so much to spend on the marketing budget. I’m going to break down paid ads vs. organic marketing, how to use them to your advantage, the pros and cons of organic marketing or paid marketing, and what you actually need to grow your business. 

Not getting traffic to your website? Could it be that you built your website on the wrong platform? While I KNOW there are SOO many website platforms out there (and more all the time), I also know that if you’re building on the wrong website platform- then you are working too hard! I get asked “What’s the best website platform” for great SEO fairly often. After years of research and lots of trial and error on my part, I’ve figured out the best website platform that works WITH your SEO strategy, and is pretty to boot.

As a professional website copywriter and wordsmith by nature, I have tried out my fair share of website copy tools. And while I DO love me a worthwhile subscription and paid time with an expert, the truth is, some of the best website copy tools are free and easy to access!

When was the last time you looked at your website copy with fresh eyes? As a professional website copywriter and SEO consultant, I spend a ridiculous amount of time looking at websites and evaluating them to make changes/improvements. And let me tell you, there are some VERY costly and COMMON mistakes happening out there.

Do you feel like you’re spinning your wheels trying and trying to get SEO to work for your business? Well… I have some good news, and I have some bad news for you. You MIGHT be making one of these 5 organic marketing mistakes that are really undermining your SEO efforts. The good news is, they are easy to identify and relatively simple to fix! 

I know what you’re thinking about SEO traffic. You’ve put in all the work, you’ve done all the research. Your SEO is ready! But where are your results? How LONG will it take for your SEO strategy to WORK? How long until you see more traffic? It’s understandable. You want to see results. You want […]

SEO can be intimidating and confusing, so how about we talk SEO basics? This is the basic stuff you need to understand to get leads on your website. Trust me, I know, SEO can be overwhelming. It’s a lot to understand and I’m going to break it down for you. I’ll explain these simple SEO […]

SEO is kinda my business. I’m always trying to learn more about SEO, so when I saw this article about SEO statistics, I had to check it out. This article looks at SEO trends for 2023. These top SEO statistics should be applied to your business because how you plan to use these statistics can […]