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It was a HOT July Summer day, and I was PREpared and EXCITED to sweat my rear off teaching junior high and high school girls how to tie goats a little (or a lot) faster. It was my umpteenth year being a Goat Tying instructor at our favorite rodeo bible camp, and it was something […]

So I have this horse 🐎 …. She has been called many names… most of which are G or PG rated… some of which are not 😅. And I’m not much of a sailor mouth… in fact.. I try REALLY hard not to cuss. But she… she’s pulled cuss words out of me faster than […]

Avoid these 3 keyword research mistakes if you want more leads: TL;DR Listen, keyword research mistakes ARE fixable! So take heart. And just in case you’re in an UBERhurry- here’s a quick breaksdown of what you’ll learn today. 1. Using social media or pinterest keywords for website SEO2. Using complex tools you’ll never stick with3. […]

One of the most important things you will hear from any marketing expert is that you need great content. But what makes great content? Well FIRST, you need a great content STRATEGY! Why? Well, because without a solid strategy, you’re just throwing spaghetti at the wall or bouncing around trying to keep up with the latest trends that may or may not actually move the needle forward for YOUR business.

Are you dealing with a little (or a lot) of content creation stress? Are you struggling to create engaging content that gets seen while maintaining any semblance of work-life balance? You are not the only one! In today’s market, content marketing is PART OF THE JOB.  As any kind of business owner or entrepreneur can […]

Let’s be real, we ALL have to market our businesses. Yes, word of mouth is POWERFUL and (probably the most powerful form of advertising there ever will be), but when it comes to EVERY other form of advertising, we are either paying for ads or taking advantage of organic marketing. But what should we focus on? As entrepreneurs or digital business owners, there is only so much time to DIY your marketing or only so much to spend on the marketing budget. I’m going to break down paid ads vs. organic marketing, how to use them to your advantage, the pros and cons of organic marketing or paid marketing, and what you actually need to grow your business. 

Not getting traffic to your website? Could it be that you built your website on the wrong platform? While I KNOW there are SOO many website platforms out there (and more all the time), I also know that if you’re building on the wrong website platform- then you are working too hard! I get asked “What’s the best website platform” for great SEO fairly often. After years of research and lots of trial and error on my part, I’ve figured out the best website platform that works WITH your SEO strategy, and is pretty to boot.

As a professional website copywriter and wordsmith by nature, I have tried out my fair share of website copy tools. And while I DO love me a worthwhile subscription and paid time with an expert, the truth is, some of the best website copy tools are free and easy to access!

When was the last time you looked at your website copy with fresh eyes? As a professional website copywriter and SEO consultant, I spend a ridiculous amount of time looking at websites and evaluating them to make changes/improvements. And let me tell you, there are some VERY costly and COMMON mistakes happening out there.

Do you feel like you’re spinning your wheels trying and trying to get SEO to work for your business? Well… I have some good news, and I have some bad news for you. You MIGHT be making one of these 5 organic marketing mistakes that are really undermining your SEO efforts. The good news is, they are easy to identify and relatively simple to fix!